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The Story of the Maloyan Fashion House

The story of Maloyan Fashion House began in 2012 in Armenia, becoming the embodiment of dreams, dedication, and high artistry. The brand’s founder and leading designer, Samvel Maloyan, was fascinated by fashion from an early age and set a goal to bring women’s most cherished dreams to life.

Over the years, working in various international fashion houses and refining his craft abroad, Samvel Maloyan developed his own distinctive and recognizable signature style. Today, the brand specializes in haute couture evening and bridal gowns distinguished by their elegance and complex structural designs.
Maloyan’s creations know no boundaries. Women of different nationalities and faiths from all around the world trust us with their most important moments. Every client is unique to us, and every gown created for a special day carries a deep sense of responsibility. Today, our capabilities go far beyond the limits of a traditional atelier.

Unique fabrics — thanks to collaboration with leading international partners, we offer exclusive materials that are produced specifically for our clients and imported to Armenia.
International platforms — Maloyan’s new collections are presented during international fashion weeks, showcasing Armenian fashion on global stages.
We remain faithful to the principles that have defined the brand since its very first day.
▪️ Personalized design — each gown is created with consideration of a woman’s personality, body structure, and individuality.
▪️ Meticulous craftsmanship — the guarantee of our high quality lies in the impeccable work of our artisans and the attention given to every detail.
▪️ Premium materials and exclusive fabrics — we use only luxury-class fabrics, many of which are created especially for our orders. This ensures not only the luxurious appearance of each gown but also its exceptional quality and durability.
▪️ Refined luxury — we combine luxury with delicacy, creating harmonious designs that stand out without the need for excessive words.

How is your dream dress created at Maloyan — Online?

Meeting I Introduction & Inspiration

A 20–30 minute video call via WhatsApp or Telegram to meet the designer and get acquainted. You share your vision of your dream dress and overall image, allowing us to be inspired by you.

Sketching & Concept Development

Within 48 hours, we analyze the structure, develop references, and refine the concept to perfection.

Fabric Selection

Up to 12 hours are dedicated to selecting fabrics, details, and materials, ensuring the perfect combination and sourcing.

Meeting II (Video Call)

A 30-minute video call to discuss sketches, confirm fabric choices, refine details, and take accurate measurements with the help of a relative if needed.<br /> The order is confirmed upon advance payment via personal card, business account, or other transfer methods.

From Sketch to Reality

Within 16 hours, custom patterns are created based on the client’s measurements. Fabrics are cut and assembled. The design is tested on a model or mannequin matching the client’s proportions. Necessary adjustments are made to ensure the perfect shape and fabric selection.<br />

Next Stage of Creation

10 days — detailed work begins. Precise stitching is completed, layers are assembled in the correct order, and the dress takes on its true form.<br /> A video call is arranged so the bride can see the dress on a model or mannequin. Final adjustments are discussed to ensure everything meets her expectations.

Final Stage of Creation

7–15 days to complete the dress. Final stitching and handwork are done while staying in constant communication with the bride, discussing every detail.<br /> The dress is then sent for professional cleaning to achieve a flawless, finished look.

Order Completion

A final video call is arranged with the fully prepared and styled dress displayed on a mannequin. Once approved, the dress is carefully packaged in a protective cover and box for delivery.<br /> The remaining payment is completed, and the dress is shipped using the client’s preferred delivery method.<br /> We then eagerly await the special day and the bride’s feedback.

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